Willow Direct Limited

Willow Direct Limited

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Großbritannien DE4 4FY, England, Matlock, RAVENSTOR ROAD, WIRKSWORTH

Willow Direct, the UK and Europe's leading basketware wholesaler, combines over 40 years of experience in the basket trade to bring together a range of the highest quality products made by skilled craftsmen from sustainable, natural materials.

Based in Derbyshire, in the heart of England, we operate factories in China and Indonesia, supplying businesses of all sizes across the UK, Ireland, mainland Europe, and around the world.

Working closely with our customers, understanding their needs and requirements, and staying ahead of the latest trends in retail; we provide not only traditional hampers and wicker picnic baskets but also stylish contemporary homeware and storage baskets. With an ever-changing market, our product range continues to grow and evolve year-on-year.

The EU Packaging and Packaging Waste Regulation (PPWR) applies to packaging placed on the EU market, regardless of the material it's made from. If you sell or use wicker baskets, you may be wondering whether they count as packaging. The answer depends on the basket's function, design and intended use. In this guide, we explain when wicker baskets are generally considered products, when they may fall within the definition of packaging, who may be responsible for compliance and what PPWR means for retailers and hamper businesses selling into the EU.

The EU Packaging and Packaging Waste Regulation (PPWR) applies to packaging placed on the EU market, regardless of the material it's made from. If you sell or use wicker baskets, you may be wondering whether they count as packaging. The answer depends on the basket's function, design and intended use.