Maruifamu's founding principle is that its production should be delivered to consumers with responsibility through every stage. The company serves as an integrator in poultry farming, encompassing chick production, feed manufacture, egg and poultry production, processing, sales, logistics and environmental-conservation industries to provide safe products. The Maruifamu Agricultural Cooperative Group marked its 60th anniversary in September 2017; it has 79 members, about 2,000 employees and consolidated sales of approximately JPY 57.8 billion (as of end-February 2025), and continues to grow. The group's symbol mark signifies the egg together with the sun and harmony; a rounded element evokes the 'i' of Izumi, represents the cooperative 'person' and depicts a rooster energized as if rooted in the earth.