Cascades has announced the appointment of François David, currently Vice-President of Commercial for its Tissue Papers sector, as Vice-President of Communications, Public Affairs and Sustainable Development.
François David holds a Bachelor of Business Administration with a major in Marketing from the Université de Sherbrooke and brings experience across five different industries and organizations of various sizes, developing expertise in marketing, sales, innovation, brand management, and communications during more than six years with the company.
Recognized for his ability to mobilize teams and his strategic vision, François David will play a key role in enhancing the company's profile and implementing its new Sustainable Development Plan, which Cascades describes as the most ambitious in its history.
Founded in 1964, Cascades offers sustainable packaging, hygiene, and recovery solutions.